This item came from a 1972 dealer merchandising kit but some of the items in the kit were dated as early as 1964 which means one of 2 things. Tastee freez freeze ice cream cones 1968 store display sign love at first bite condition-has a new appearance, likely unused, excellent with some creases this is a one sided paper sign this chain of stores is immortalized in the john mellencamp song jack and diane.